Theatron is a network of European performing arts organisations who aim to explore creative and innovative ways of engaging new audiences.
theatre without audience makes no sense Berthold BrechtThe Greek name for theatre – theatron – stems from theasthai: ‘to regard’ or ‘to look’. theatron highlights the importance of a creative dialogue between performers and audiences. It encompasses the entire creative process from programming via artistic creation, performance, outreach and communication. It is this original understanding of theatre that we want to foster and promote. In order to achieve this, Theatron promotes between its members:
- artistic collaborations (touring, adaptations, co-productions, residencies, etc)
- audience engagement activities (audience research, CRM, marketing & new media, education etc.) and a
- activities that promote the long-term establishment of this collaboration & its outputs (publications, conferences, curricula).
Theatron is one of the largest European cooperation project in audience development funded under the EU Culture 2007-2013 Programme. In many ways, it is indicative for the follow-up programme, Creative Europe, which focusses strongly on audience development. We’re proud to have key European houses committed to finding new ways of engaging with their communities. Already, we can see the network participants exchanging ideas and best practice, and working on innovative, audience-centred new work together.
We contributed to the proposal writing, focussing on the network management, education and exchange programme, outreach, publications, dissemination and network sustainability. We are now supporting the network coordination and are responsible for the educational programme, the Theatron conferences and exchanges. We created the internal platform and programmed the website, are resposible for newsletters and social media.
The Theatron network was founded by 12 European houses – smaller and bigger institutions, repertory companies and festivals, together with Berlin University as scientific partner. Schools, research and educational institutions join as associated partners. These include Odense Teater, Théatre de Gennevilliers, Sadler’s Wells, Staatsschauspiel Dresden, Divadlo Archa Theatre, Uppsala Stadsteater, Aalborg Teater, Freie Universität Berlin, Sheffield Theatres, Hellerau Dresden, Aarhus Teater and Fondazione Romaeuropa
Associate Members can join the Theatron Network and to promote creative audience development activities. They include the Burgtheater Vienna, the Toneelhuis Antwerp, the Croatian Academy of Sciences and Art, the Theatre Faculty of the Academy of Performing Arts in Prague, the Huset Theatre in Copenhagen, STV Production Denmark, the Helsinki Festival, the Teatre Llilure in Barcelona, the Eclipse Theatre Company Sheffield and the Young Vic in London.
May 2012 – April 2017