For many years, the European Society of Association Executives (ESAE) has been trying to establish itself as the voice of association leaders in Europe and ‘the’ platform for senior-level association managers in Europe. Despite a strong interest in its activities, very little growth in membership could be noted. In late 2015, the DaVinci Institute agreed to support this volunteer-run association in a relaunch, and to provide basic management- and administration services.
Within two weeks, DaVinci developed and launched a new, fresher brand in collaboration with the ESAE board of directors. ESAE is now showcasing itself as ‘AssociationExecutives.EU‘ and welcomes members with a new website, newsletter, job board and members’ area. A new series of educational events has been launched in collaboration with the ESAE events committee, and new partnerships have been established. Special offers to attract new members are helping the association to grow.
DaVinci managed A-Z of the relaunch including a new visual identity, a new logo, a modern website, updated content and tools. Joining an ESAE event, signing-up for membership, or subscribing to the newsletter is now done automatically with one click. At the backend, we automated membership administration and -invoicing.
December 2015 – Ongoing