This year, the DaVinci Institute Brussels donates a meal for a hungry child for every DaVinci partner, colleague and friend, paying for over 1.000 school dinners to Syrian children in refugee camps in Jordan.
Why?This is the fifth year away from home for the kids and their families, and many are in dire situations by now. We agree with the WFP that school meals will help to create a sense of stability and help them focus on their studies, rather than an empty stomach. In addition, the innovative crowd-sourcing approach of the WFP’s ‘ShareTheMeal’ app truly impressed us. It shows again, how serious issues can be tackled with creativity, innovation and collaboration.
We hope you’re as happy as us for being able to make the world just a tiny little bit better.
Why the DaVinci Institute supports ShareTheMealWhat can you do with 50 cents? In the Western world, very little. In other, poorer parts of the planet, what for us is just pocket money, becomes a life-saving sum – feeding one child for one full day in many countries, according to data gathered by the United Nation’s World Food Programme (WFP). And – while many people are willing to donate, the challenge is to find a channel that allows these people to donate these few cents in a way that is both fun and easy.
ShareTheMeal is the app from the World Food Programme that enables people to “share their meals” with children in need. Users can download the app and give as little as US $ 0.50 (or more) with a simple tap, feeding one hungry child for a day. WFP calls this “to share the meal”. Users can see where the money is going and compare their charity efforts to that of their Facebook friends (if they’ve logged through the network): an aspect of gamification, which could stimulate people to multiply their efforts.
Supporting the world’s first app against global hunger
The idea, according to the WFP’s executive director, Ertharin Cousin (interviewed by the Guardian), is to give people a quick and easy way to help as they sit down for lunch at their desks or dinner with friends. Users can also donate as many times as they want and will be able to follow the progress of their donation through the app to see where their money is going.
Share the Meal is the first app to ‘crowdfund against global hunger’, and analysts said it could make the goal of eliminating global hunger by 2030 a reality. “Smartphone users [who] outnumber hungry children in the world by 20 to 1,” said Robert Opp, director of innovation and change management at the WFP in an ABC article, so this could make a real difference.
ShareTheMeal is an initiative of the United Nations World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger. WFP’s administrative costs are among the lowest in the non-profit sector – with 90% of donations going directly to WFP operations that are building a world with zero hunger.